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LoopLab

Designing Tomorrow, Innovating Today: Circular Design Unveiled

Updated: Feb 14, 2024

Design For Tomorrow Series

Scheduled to open its doors on 5th March 2024, our pop-up store, 'Design for Tomorrow' is an innovative space that will serve as a hub for exploring the transformative landscape of circular design.

As we approach the opening date, we're delving into crucial topics aligned with the core theme of our shop.

Join us on this journey as we aim to inspire meaningful shifts in mindset and behavior. Here, sustainability takes center stage, and creativity knows no bounds.

Infinity loop with light bulbs
Loop Lab Pop-Up Store- 18 Lillie Road London SW6

What is Circular Design?

Circular design is a concept that revolves around the principles of sustainability and environmental stewardship.




Can well-crafted design, geared towards enhancing convenience, effortlessly foster a transition towards healthier habits?
Circular Design

It's about moving away from the linear 'take-make-dispose' model and embracing a circular economy where resources are valued, reused, and regenerated (Saliba, 2023). It focuses on creating products and systems that minimise waste, conserve resources, and promote longevity.


Unlike traditional linear models of production and consumption, circular design aims to close the loop, ensuring that materials and resources are kept in use for as long as possible.


Through innovative approaches such as upcycling, remanufacturing, and biomimicry, we can create products that are not only beautiful and functional but also environmentally sustainable.


Why Circular Design Matters?



Buy Less, Choose well, Make it last
Buy Less, Choose well.

Circular design is essential for addressing the pressing environmental challenges we face today.


By adopting circular principles, we can reduce our ecological footprint, mitigate climate change, and preserve natural resources for future generations.




Furthermore, circular design encourages creativity, innovation, and collaboration, driving positive change across industries.



Who Came Up with Circular Design?

Design is a force for change, Ellen MacArthur
Design is a force for change

The term circular economy was first introduced by the Ellen MacArthur Foundation to explain how our production cycle can be more sustainable. 80% of a product’s total environmental impact is determined in the design phase.


In a circular economy, products are consciously circled back into the ecosystem through different stages of the production process, minimising material waste.


This is explained in the four stages of the circular loop:

  1. Share. Sharing a product helps to eliminate the most wastage.

  2. Reuse, redistribute.

  3. Remanufacture. If 80% of the components can be reused, it would save 80% more energy than making it from scratch. 

  4. Recycle. Raw materials such as plastic and precious metals can still be stripped out and recycled,


From designers and engineers to policymakers and activists, many have contributed to the development and implementation of circular design principles. By embracing this holistic approach, we can collectively work towards a more sustainable and regenerative future.


Embracing Circular Design: More Than Just a Trend. A behaviour change.


Reduce, Reuse, Recycle.
Every purchase and habit is a vote you cast

In today’s rapidly changing world, sustainability has emerged as a crucial focal point for industries worldwide (Plumb, 2023). In a world where fast fashion and disposable products have become the norm, embracing circularity is not merely a passing trend; it's a fundamental shift towards a more sustainable lifestyle.


Circular design is rooted in the principles of reducing waste, reusing materials, and recycling resources in a continuous loop and has the potential to transform our everyday lives in profound ways.


From the products we use to the systems we participate in, circular design encourages us to rethink our consumption patterns and adopt more sustainable practices. Whether it's repairing and repurposing items



or supporting businesses that prioritise circularity, each of us has a role to play in advancing the circular economy.


A Call to Action: Shaping a Sustainable Tomorrow.


Buy Sustainably garment tag
Buy Responsibly

Everything you buy, is a vote you cast. An investment for future generations.


Your choices matter. Together, we can shape a future where circularity is not just a concept but a way of life.


By embracing circular design principles and supporting brands that prioritise sustainability, we can create a world where resources are preserved, ecosystems are protected, and communities thrive.




Conclusion: Embracing Circular Design.


Design Innovation and Sustainability
Design Innovation and Sustainability

In the legacy of the BBC Earth Experience, we celebrate the beauty and resilience of our planet. Through circular design, we honour this legacy by taking proactive steps towards a more sustainable future. Join us at 'Design for Tomorrow' as we unveil the transformative power of circular design and embark on a journey towards sustainable living. Together, let's create a world where every design choice reflects our commitment to the planet and future generations.



For further reading and exploration of sustainable living concepts, we recommend diving into these insightful books:

  • "Donut Economics" by Kate Raworth

  • "Ravenous" by Henry Dimbleby

  • "To Dye For" by Alden Wicker

  • Publications by the Ellen MacArthur Foundation on Circular Economy principles. 

  • We Are Loop Lab website: Discover more about sustainable living on our website. Our articles delve into various aspects of sustainability, aligning with the principles of circular design discussed in this blog post. - Learn about the environmental impact of clothing dye and how it relates to circularity, and find tips for reinventing your wardrobe sustainably. - Explore how dry-cleaners in London are embracing plastic-free practices, reflecting the circular economy's emphasis on waste reduction and resource efficiency. - Understand the broader implications of household chores on environmental cleanliness, underscoring the interconnectedness of sustainability efforts.













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